tonexLA

tonex

Print · Identity · DigitalEST. 2020
MANIFEST 1Index 01
Moody warm editorial portrait
Minimalist sand dunes silhouette scene
PORTFOLIO ENTRY 1LARTE CONCEPT
AESTHETIC ROOTNO. 14

THE slowest THINGS are ALWAYS THE ONES WORTH keeping

• a note from the studio, no. 14
THE NATURE OF THE EYE

AT TONEX STUDIO, we BELIEVE in the POWER of SLOW, EDITORIAL DESIGN and HANDSET TYPOGRAPHY. WE BRING TOGETHER A TEAM of

continued overleafP. 02 / 09
DIRECT CONNECTION

every project BEGINS WITH AN HONEST conversation →

We take on two briefs per quarter. A 30-minute call is where we decide if the work is right for both of us — no pitch decks, no proposals before that.

MON-THU 10:00–16:00

hello, TONEX STUDIO

Brief Constructor

Thank you!

Brief received. We read every note before the week closes and reply with a single, honest question.

NEXT BLOCK INTAKE

let's create something awesome

— next intake July 2026
STUDIO CAPABILITY
1/5

BRANDING & IDENTITY

A foundational visual system — logo, wordmark, palette, type, motion, voice — handset for studios that want to feel like a organic printed object, not a generic wireframe.

  • Brand Positioning & Aesthetic Anchoring
  • Bespoke Monograms & Custom Logos
  • Typography Guidelines & System Alignment
  • Stationery & Digital Assets Matrix
FINE ART INDEX
4
Fine art classical renaissance oil painting representation
4
FORTY FOUR monographsLA / NYC

a SELECTED INDEX of WORKdesigned between 2014 — 2026

Showing 8 of 8 Monographs
COLLABORATIVE MODES

FIVE WAYS we can work together this SEASON

01BRAND & IDENTITY SYSTEMS6 wk
02EDITORIAL & PRINT BOOKS8 wk
03WEBSITES & MICROSITES10 wk
04CUSTOM & DISPLAY TYPE12 wk
05ART DIRECTION & IMAGES4 wk
2 briefs per quarter
HISTORICAL FOOTPRINT
'14

TWELVE quiet YEARS of CRAFT

A small studio in LA, opened the autumn after the Bienal. Eight people, two rooms, one shared physical monograph archive.

— note from structural lead
FIELD RECOGNITION

SHELF of SMALL HONOURS

D&AD/ wood pencil
'25
TDC/ type design selection
'25
BRAND NEW awards/ noted identity selection
'24
ADC/ silver cube for packaging
'24
IT'S NICE THAT/ annual feature highlight
'23
— selected historyALL PRESS
Monolithic architectural workspace of Tonex Studio
STUDIO ENVIRONMENT
OFF RUA DOS ANJOS
STUDIO COGNITION

we believe WORK SHOULD CARRY the WEIGHT of ITS MAKER — never the fingerprint of a template.

— manifesto, line iv
SYSTEM CONSTANTS

four THINGS WE BRING to every brief

VII / X MATRIX